UniqueArticleWizard.com Review: How UAW Increased Traffic 40% On An Established Website

Quick background: Unique Article Wizard, or UAW for short, is a monthly membership site that takes articles you create or pay someone to create (they now offer that service too) and distributes “unique” versions of that article to hundreds of websites based on the category of the given article.

Though some people claim to get traffic directly from the articles themselves I have seen no evidence of this in any substantial matter, certainly no more than what you would get from EzineArticles, which is meager fair enough. Instead, I have used UniqueArticleWizard as a strategy for building links to boost rank in Google’s search engine results pages (serps for short), thereby indirectly bringing in traffic.

Basically, you send out an article, and then immediately get an incoming link from every website that accepts your article, and since Google relies on link popularity it counts all of these new pages on tons of websites as “unique” pages that are linking to your content and thus indicating that it is more important for eyeballs on the web.

As I mentioned in briefly in my recent post entitled “Zeroing In On Backlinking with Unique Article Wizard,” I have recently really been going the extra mile to drop all other projects not consisting of using UAW and go “full-tilt” so to speak on backlinking with this tool to really get a feel for what kind of results can be achieved. If I’m going to pay the membership fee I might as well really get a feel for it, right?

I’ve established three different experimental backlinking scenarios, only one of which I’ll talk about in this post since I feel it is the most meaningful:

  • Backlinking an older (years), established retail website that is already experiencing a significant degree of success.
  • Backlinking a newish website that has an extraordinarily large number of pages, but very little search traffic.
  • HEAVILY (and I do mean heavily) backlinking a brand new website receiving zero traffic that is in a challenging niche in an attempt to “break through.”

The website I’ve chosen to discuss in this post is several years old, has a couple of thousand pages, and I used UAW submissions to systematically backlink the top 100 of them with varying anchor text. In total, about 30 articles were submitted on a wide variety of subjects not necessarily pertaining to the actual subject matter of the retail website.

Unique Article Wizard Search Traffic Stats
The annotations at the bottom of the graph denote the period of time I was still writing, and submitting new articles daily to UAW.

There’s a few interesting things to note here. The page that experienced this jump was already receiving well over 300 visits a day strictly from search engines. A nearly 40% change on a website receiving 10 visits a day is not that notable, however, a jump of this magnitude on a website that’s well established is.

The other experimental scenarios did reveal some interesting things as well, however, I will save that discussion for a future post. If you enjoyed this post, or are looking to use UniqueArticleWizard.com, I would like to take a moment to point out that the links in the preceding paragraphs to the UAW website are, in fact, affiliate. Despite this, I can assure you that the results in this review on uniquearticlewizard’s effectiveness are in fact, genuine, and I believe show that this service is worthwhile as a tool for traffic building via article marketing.

Zeroing In On Backlinking with Unique Article Wizard

Recently I’ve been really cutting out a lot of the noise. I took about a month off from facebook with a few small exceptions, completely dropped all Reddit browsing, and pretty much scaled back a lot of my normal leisure activities. I included ordinary blogging as one of those activities to be scaled back.

Despite the fact that daily blogging recently had showed me some really great results (read 1 Post A Day For 61 Days), as much as it pained me to do this, I abruptly stopped posting in preference for generating articles, and posting them on numerous article directories.

I used Unique Article Wizard, which is a monthly subscription service, to also distribute them more widely than just Ezinearticles.

I’ve had success on most sites I’ve worked with in local niches just submitting 2 or 3, but I really wanted to go full tilt on this one and submitted around 30 articles for one successful website I haven’t done any backlinking on in a few years, as well as another which is brand new and I’m trying to break into an already competitive niche.

So far I’ve seen a 15% increase in traffic on the established site (it’s been less than a month since my last article went out, and the traffic was originally pulling about 400-500 qualified visitors a day), and a larger increase with the new site (proportionally).

The cool thing is, actually, since every article I submitted could have two links, I slipped in links to every site in my possession. Perhaps not surprisingly, I’ve seen an increase across the board on every single site I own.

I expect to see some really compelling results in the coming months, which I’ll report back here.

Maybe.

I might just post travel pictures, instead, and leave you to infer things. By the way, that Unique Article Wizard I posted is affiliate. If you’re thinking of signing up… Give me some love.

1 Post A Day for 61 Days = SEO Awesomeness

I’ve had a blog (not referring to this one) that’s been floating around for years. I’ve backlinked it previously to some degree, and it’s had a steady flow of traffic probably floating around 80 visitors a day for several years. Up until recently I had neglected it, mostly because I didn’t have time for it.

But recently I’ve taken to updating it again. Instead of necessarily posting very large articles, I mostly took snippets from interesting articles I had read, shove them in a blockquote, throw a “via” link on the end, and maybe a few sentences of commentary.

61 Days. 61 Posts.

Nothing big, but I basically went from posting virtually nothing on the blog and letting it coast off of it’s own steam, to suddenly a flurry of virtually daily blog posts since October 2nd. Today is December 4th, and since October 2nd I’ve posted approximately 61 short blog posts. Incidentally, it’s been 61 days (unless I miss counted). The fact that the numbers come out at exactly 1 blog post per day is simply a strange, cool coincidence that occurred entirely by accident.

In the several months prior to this 61 days I posted roughly once per month, and in the middle of the 61 day period I bumped a single, spun article out to a mass article distribution service for backlinks.

Results: A 35.86% Traffic Jump

The results are in. Basically, I compared the last week’s worth of traffic — starting at December 4th backward — (a total of 846 visits) to the traffic that was flowing in during the week prior to the beginning of the blog binge (a total of 608 visits). That’s a 35.86% increase.

It’s important to note that this traffic is traffic *exclusively* from search engines. On Google Analytics that report can be accessed via Traffic Sources > Search Engines. The reason I used this report, obviously, as opposed to the general traffic is it removes other variables like the absence or presence of a few facebook share visits. The only thing I’m interested in is what the *search engine* effects were from this result. Not unrelated viral traffic.

One of the other really cool elements of this experiment is ultimately I was really only taking a previous behavior I had — obsessively social bookmarking — and instead channeling that same energy into simply publishing it on my blog instead of delicious. So we’re not talking a lot of extra energy here: I’d definitely put this in the behavioral hack department.

Article Marketing Increases Speed of Google Indexing

Whenever I start doing search engine optimization work on any new website I try my best to get a few different forms of analytics setup (such as Google Analytics, and the awesome KPMRS) and start making good notes early on. This can help me refine and narrow down what techniques yield the most quickly.

Today I checked on a website I had started a drip distribution of spun articles on ~24 days ago and was surprised at the robustness of the results. Not so much that the website is pulling heavy traffic — it’s not. More so that the articles so rapidly helped the site go from getting virtually zero traffic from search engines, to at least getting some minor traffic. The graph really shows the difference! See below:

Google Maps Local Business Listings

I’ve been reading WarriorForum posts and started noticing a common theme for suggestions on how to penetrate the top “Google Places” spots in relevant searches.

Most of them center around three main points:

  1. Getting them more customer reviews by asking customers for reviews.
  2. Adding  multiple forms of media  to them (videos, pictures, etc.)
  3. Backlinking them with appropriate keyword specific anchor text.

I have not attempted to boost a Google Places ranking before, but I bet that most people do well without getting them thoroughly backlinked — but I bet it couldn’t hurt! All three ideas sound on target, because there really aren’t many more variables to manipulate other than those, to be honest.

By the way, if you’re interested in searching internet marketing forum posts I’ve setup a special google configured to just such a task! We’ll call this the SEO Search Engine. These forums are where I go to feel out new areas of theory for SEO, and I find the best way to navigate them is by using google to search through them!

What is Google Pagerank? Is it important?

Google Pagerank is a score ranging from 0 to 10 given by Google and can be viewed from their toolbar, or my personal favorite, with a Firefox Plugin called Quirk SearchStatus. In addition to showing Google Pagerank Quirk SearchStatus also shows Alexa rank (not that useful) and highlights nofollow links (very useful – see my backlinking tips post). Alternatively, if you’re wanting to do a quick check you can also find out Google Pagerank via this website.

Using Paid Links for PageRank Score Boosting

Some people will sell links from high Google Pagerank pages, and this can boost pagerank, but I would strongly discourage this practice. In my personal experience artificially propping up a websites google pagerank score by what is often a link derived from an otherwise unrelated webpage does not seem to offer significant advantages in search engine results pages (serps). Not only that, but it’s also inviting trouble from Google if you get caught purchasing links.

Google PageRank Score Correlative with Good Serp Listings, but Often Not Causal

That being said, I have noticed pagerank often being correlated with a sites overall health and visibility in search engines. I believe it is actually MORE valuable to have a large number of pages with a decent pagerank than a few with a very large Google Pagerank score and many with a significant drop off.

“Deep-linking” Subpages Is Key

This former configuration appears to ultimately result in more organic search rankings and ultimately traffic as a whole, and is a product of good off-site SEO or backlink building practices. This can be achieved by getting links from a number of means such as: directory submissions of various types, so-called “social bookmarking”, and going to the hot or popular section frequently on popular web2.0 social media destinations with a high pagerank.

The key here is that more than just your website’s homepage is being backlinked, but that there are many subpages, ideally each focused on their own niche keywords which they are each individually well backlinked for. This style of linking reflects what would often occur entirely “organically” or naturally on each new post on a popular site which has visitors that read, value and enjoy the content, and then link to each post as its presented to the public. If you don’t already have a popular enough blog that your visitors give your high quality posts (“linkbait”) automatically, then you can also simulate the same experience for search engines in a true fake it until you make it fashion by ensuring that each and every “linkbait” post you  produce are targetted for appropriate keywords and then backlinked. I have several good backlinking rules of thumb that can be used consistently to produce good results, and increase your Google Pagerank, and consequently actual rank in search engine results pages (serps) as well.

Read more about the Google PageRank algorithm on Wikipedia.

Using Google Website Optimizer to Split Test in WordPress

Today I’ve made it one of my goals to tackle using the “Google Website Optimizer” to split test something. Split testing is a way of experimenting of delivering alternative forms of the same page to assess which variant leads to more conversions. What a conversion is can vary: it could be clicking a specific link (even one that leads offsite), or the visitor landing on a thank you page for a product sale/ebook download/newsletter sign-up. The page that is responsible for registering the conversion gets the conversion script.

Choosing a test type: a/b versus multivariate

Snapshot from Google Website Optimizer interface

a/b versus multivariate

So there’s two types of split tests you can perform with website optimizer: A/B or multivariate. The A/B variety involves making up multiple version of the same page and saving them as a separate file. Then, by inserting a code in to the original it will sometimes redirect people to the other, alternative page. Multivariate, however, allows people to stay on the same page but instead uses javascript to switch out certain sections of the post with other variants. Multivariate certainly appears to be more powerful, and for the most part probably the only real tool I’ll need — one article I was reading suggested that they were able to effectively use multivariate exclusively for all of their purposes.

In fact, now several hours into tinkering with Google Website Optimizer I’d even suggest that the a/b split testing is a needless complication, and that multivariate can do everything you could possibly want to accomplish with a/b but better. Save yourself some trouble and stick with multivariate.

I decided a natural candidate to try this tool out would be a newsletter sign-up, in this case MailChimp autoresponders in particular since they offer a limited free trial. So I picked a popular page on my blog and decided I’d put insert points for my variations at the top and bottom of the post. At both the top and bottom I made a few different options available: no form at all, one with a persuasive call to action on the form, a LINK to a form (instead of the form itself, and perhaps a few others. In total I had about 20 different combinations — 5 different twists for the top, and 4 for the bottom. This is a bit excessive, and consequently I set it to aggressively disqualify non-performing ones to thin the stack a little sooner. As a consequence I will setup an additional experiment with fewer variations and easier to achieve goals. Twenty is too many combinations to expect results too rapidly. I will be using the information gleaned from this post to test the successfulness (read:clicks) of various social button styles in the near future. This should serve to speed up my results so I can get a grasp more quickly of the effectiveness of using this process.

Website Optimizer WordPress Plugin

Website Optimizer Plugin in WP

Plugin adds places for code underneath wordpress posts

I was able to plug the appropriate code into the posts using a nifty wordpress plugin I found that’s specifically for adding website optimizer code to wordpress posts and pages. This plugin is very useful, but only if your split test only involves a single page or post per experiment. If your tests involve more pages and you happen to be a Thesis user, thesis openhook may accomplish the task sufficiently. (Unfortunately, I don’t know how you’d go about it with other themes.)

One issue I ran into repeatedly when trying out different code to use was formatting issues with wordpress. I kept noticing extra space between my form and surrounding content, and it turns out the WYSIWYG features was causing this in WordPress. I temporarily turned this off by visiting the users page for this administrative account, and unchecked it. The WordPress post editor is still surprisingly easy to use and effective with this feature off.

In the coming weeks or months (more likely for the newsletter split test) one combination will hopefully show itself to be the clear winner relative to the rest at getting people through that sign-up form and onto the thank you page which has been strapped with the “conversion code.” After this happened I will be able to end the experiment and run a follow up experiment, which allows me to run a new variation which I make on the spot against the winner of the last test. Additionally, data from the last experiment will remain available during the follow up experiment. This setup allows you to continually complete cycles of further refinement on your experiments.

While I didn’t think this was necessary for my current experiment… Anyone interested in google website optimizer might also benefit from these links:

Once you setup your OWN split tests you’ll have some waiting to do before the results roll in so you might as well check out this interesting book on Google Website Optimizer which I ran across on Amazon

Expect a round 2 post with lessons learned from the results coming soon!

Top or “The Best” WordPress Plugins – Dan Picks!

This is my list of top wordpress plugins that are absolutely must have, and I generally install on every single blog I setup.

  • Subscribe to Comments Reloaded – This plugin is excellent for boosting a blog’s stickiness. It lets readers subscribe to a comment thread.
  • wp-db-backup – A plugin that automatically backs up a wordpress database.
  • WPTouch – Instantly create a mobile version of your blog.
  • Simple Tags
  • Breadcrumb NavXT – A wordpress plugin that adds some nifty navigation/link hierarchy thats useful for SEO and usability.
  • WP-Cumulus – Not particularly SEO friendly since it’s flash based, but a truly visually stunning tag cloud.
  • Subscribe2- An excellent email subscription plugin allowing people to get digest emails of your blog updates on a daily or weekly basis. See the guide for pictures and the other options I didn’t bother to mention.
  • Topsy Retweet Button – This button retweets your post, much like the more common tweetmeme variety. This one, however, adds in a nifty post ranking (top 10k, top 5k, etc.) that is generated by topsy’s specialized algorithm. In all other respects functions identically to the tweetmeme retweet button.
  • WP-to-Twitter – This plugin allows you to setup wordpress to tweet either a default or custom tweet to an account of your choice, complete with bit.ly shortening, at post time.
  • TwiBadge – This plugin enables a widget that can be dropped onto a sidebar that shows a twitter stream. I like this particular one because it looks really cool, and has a few different color options. There’s a million different plugins that serve this same feature, however.
  • Facebook Fan Box – This plugin adds a facebook fan box widget letting you advertise your facebook fanpage with ease.
  • Share and Follow – Creates social media buttons both for sharing posts, and to allow users to follow you. Very customizable and has a level of functionality that is the equivalent to a combination of other plugins.
  • Google XML Sitemaps – This outputs an xml file to be given to google to increase indexability of the website. Presumably a boon to SEO.
  • Contextual Related Posts – This inserts a short bulleted link list of “related posts” to the end of every post. Good for SEO, and giving people more to read about automatically.
  • DISQUS Comment System – This plugin integrates the Disqus comment system into the blog. Disqus adds really cool features like avatar import from and posting to facebook, and twitter. Additionally it allows for subscription to posts, and inserts the comments into the actual wordpress database for easy removal if you later decide Disqus isn’t for you.
  • EzineArticles Plugin – This allows you to submit EzineArticles directly from your blog, as well as monitor their status from the administrative panel.
  • WP Super Cache – This plugin is so important it’s actually automatically included in all wordpress blogs setup at my webhost provider, Dreamhost. It can prevent a website from crashing when suddenly receiving a large number of hits (like those sent from a story going popular on Digg).