Saw this post on Reddit entitled Anyone on r/WordPress interested in buying a Premium Plugin business?:
Throwaway account here for discretion.
I’m exploring selling the rights to one of my premium plugins, and thought r/wordpress would be a good place to gauge interest and possibly find a buyer in my favoritest of favorite communities. Also, because of the nature of the business, it really needs to be taken on by someone who is already proficient at WordPress development.
This plugin was launched in August of 2010, and since then has generated approximately $44,000 in sales, with around $36,000 profit remaining after paying affiliate commissions.
When it first launched, I was actively promoting the plugin and sales were steady around $3,000 – $5,000 per month. However, my attention got pulled into other projects and with only minimal marketing and updates, sales have been stable at around $1,500 per month for most of this year. I spend an average of 1-3 hours per week handling tech support and email inquiries…not too shabby.
I’m selling because I have too many other items on my plate to be able to give the plugin the attention it needs, both in general improvements to the codebase and in marketing.
- All rights to the plugin itself. It is currently released under a split GPL/Proprietary License
- The Domain & Sales Website
- The vBulletin-powered Support Forum & vBulletin License
- The E-Junkie account to manage transactions & affiliates ( 250 registered affiliates )
- My availability & assistance during the transitional period.
Asking Price: $25,000 USD
If you have any questions, either about the sale of this business or general questions about how to earn a living selling premium plugins, please post them here. I will do my best to answer without publicly revealing the plugin or any other potentially sensitive information.
If you’re a genuinely interested potential buyer, please PM me so we can further discuss.
Well, he posted it on a public, popular site so how discrete is that? Since there are 60 million WordPress blogs out there, some 30 of which are self-hosted (or something like that) it’s quite possible.
I should go through my list of top WordPress plugins and see how many of them offer pay upgrades.